- Introduction. What the public needs: information they can use, laid out in a format they can enjoy.
What your job demands: to be an effective promoter/evangelist of the company and its products. To convince and transform the public into your distribution channel.
We’ll get into do’s and don’t of building sound bites out of tedious press releases. And still be professional and accurate.
We’ll discuss what the public hopes to get from you: strong visuals, powerful messages.
We’ll talk about ways to attract people’s attention without being aggressive or pushy. And how to produce messages that people can relate to and spread themselves.
2. Message. What to use in a cohesive and coherent presentation:
Facts and figures. Mining databases and preparing background information.
Sound bites. Not just cool words, but words that deliver reason and emotion at the same time
Case studies / human stories. Using our experience at work to make us look more like a person and less like a clerk.
Anecdotic evidence. .People like stories and remember them better, alongside with our message.
Visuals. Using visual aids: both in speech and on-screen.
Powerpoint tips and tricks. Combining graph, text and blank spaces to make it memorable and viral. Redesign according to needs and types of interaction.
ON CAMERA: Simulation – speech to be written in class. Simulation – Powerpoint presentation to be redone. Simulation: Speech + Powerpoint full simulation and feedback
What you learn:
How to promote your message through company / client news and stats. How to turn products pamphlets initiatives into easy-to-understand quotes and message lines.
How to react to adversity and uncertainty and how to use public feedback to benefit the quality of your speech/interaction.
3. Presentation skills on-camera training
Persuasion accident? You need a first aid kit. And we’ll work on every detail:
Message. Voice. Facial expression. Body attitude and language. Spatial positioning.. Emotional attitude.
Here, together, we write and deliver speeches. On camera. Also, we use the participants audience to get feedback and better understand the mechanisms of persuasion and viral spreading.
What you learn:
How to control your body, your mimic and your nervousness. How to deliver a real onstage performance, even though you are not an actor.
ON CAMERA: Simulations: conference presentation writing and delivery. On-camera simulation, analysis and open talk.
4. Debate and panel performances – tips & tricks.
Panel / conference / meeting talk: is this really a conversation? Yes. And you should take advantage of that by learning how to…
How to take the lead and set up the agenda.
How to produce your Three Safe Areas – be prepared by pre-formatting your message lines and sticking to them.
How to put together a personal branding strategy. Dos and don’ts of a successful presence among your co-workers.
What you learn: How to use hard questions to score points and deliver the corporate message. How to be liked, listened to and followed. How to dominate the meeting and make it work for you.
ON CAMERA: Meeting presentation and debate simulation on-camera, analysis and conclusions.
5. Discovering your potential through acting.
Learning how to use your emotions and other’s to deliver your message to different cognitive areas.
Fighting the fear of ridicule and the nervousness of public speaking.
Learning to detect reactions and modify your speech and attitude for better impact.
Discover inner qualities and use them to convince and convey the corporate message.
ON CAMERA: Different acting techniques demonstrations and exercises.
6. Crisis Management. Optional.
Procedures in crisis management. How to build a crisis committee and how to organise the information flow.
What you learn: How to identify a crisis, control its internal impact and keep corporate morale intact.
ON CAMERA: Simulation: potential media and/or social media crisis, tailored to company specifics. Complex simulation, involving message writing, rapid reaction drills, crisis on-scene interviews and post-crisis management.
7. Conclusions. Homework.
In order to fully evaluate performance, each participant will be assigned a communication task that will be further discussed and evaluated online with the master trainer.
Example: real-life speech in a meeting or conference to see and discuss how the training actually impacts public delivery performance of the trainee.